What Is Core Benefit Of A Product?

What is the anatomy of a product?

Product anatomy is the analysis of a product according to the different benefits it offers.

A product can be seen in terms of the benefits it offers to different buyers.

Figure 2.1 shows the structure of a product in terms of different layers of benefits offered..

What are different levels of product?

The five product levels are:Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service. … Generic product: … Expected product: … Augmented product: … Potential product:

What is the core level of a product?

Three levels of a product The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.

What are the 3 levels of a product?

In order to actively explore the nature of a product further, let’s consider it as three different products – the CORE product, the ACTUAL product, and finally the AUGMENTED product. This concept is known as the Three Levels of a Product.

What is the core product in social marketing?

[Google Scholar]) suggested that the social marketing product classification includes three product levels including the core product (i.e., the benefits), the actual product (i.e., the behavior), and the augmented product (i.e., tangible items and services).

What is core product example?

The core product satisfies the most basic need of the customer. For example, a consumer who purchases a healthy snack bar may be seeking health, convenience, or simply hunger relief. A student who buys low-priced, sturdy sneakers may just be seeking footwear.

What are the 4 types of product?

Marketers usually classify consumer products into these 4 types of consumer products:Convenience products.Shopping products.Speciality products.Unsought products.

What is basic product?

Its keyword is need. But there are tons of companies offering a wide variety of makeup sets and because of this, consumers now want more than what the core offers. 2. Basic Product. All the ingredients and other items which enable the the product to satisfy the core are together known as the basic product.

What is actual product example?

Actual Product is the physical or tangible product which a consumer buys to get the CORE benefits that this product has in offering. For example, if the core benefit that a consumer seeks is READING then a BOOK is the Actual product. The manufacturers keep in mind the CORE benefits before making the ACTUAL product.

What are the four levels of a product?

There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to understand in order to address the customer needs and offer the customer a complete experience.

What is Apple’s core product?

iPhone. Apple’s core product, the iPhone, has ranked amongst the top five smartphone vendors in the world since 2009. For the first fiscal quarter of 2020 ending on December 28, 2019, iPhone sales were $55.96 billion.

What are the types of product?

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.